Reggae singer Isiah Mentor knows the importance of being unique in the highly competitive music industry.

“The music biz is one of the most competitive businesses in the world. If you don’t know what you’re bringing to the table you cannot grab the people’s attention; you will get left behind or even totally ignored,” he said.

The Kingston-born entertainer says that is why he has coined a brand-new sound, Ancestral Cries, which he plans to use to catapult his career.

“Over the years I’ve lived in various parts of the world, including Africa, Europe, the UK and the US and I’ve also travelled extensively because of my career. Therefore, I’ve been exposed to many different cultures and genres of music, but I have also realised that the most potent sounds come from Africa. These African sounds are what I have infused into my music to create a unique vocal style for myself. It’s a wailing sound. You can hear it in the lead vocals, and the harmonies of my new songs such as God A Go Beat Them and Gang Land,” said Isiah Mentor.

He continued: “I’ve been getting a lot of positive feedback about these new songs from my fans and music industry insiders. Some of these have [been] people known to me from way back in the days when I used to perform under the stage name Lilly Melody, and all of them are saying my new vocal style is both captivating and refreshing.”

Isiah Mentor is preparing to release his self-produced God A Go Beat Dem, on the Village Rootz label in April.

“I’m confident that it has the potential to be hit. I plan to release it officially along with a music video before end of next month,” he said.