BRIDGETOWN, Barbados (AFP)—  Airbnb on Wednesday announced a partnership with the Caribbean Tourism Organization (CTO) that is aimed at amplifying the region’s recovery from the impacts of the COVID-19 pandemic by promoting safe, responsible travel to the region.

As part of the collaboration, Airbnb is launching a marketing campaign that will see it promoting CTO member countries across its vast global community.

“With the Caribbean continuing to reopen, we’re helping to usher in the safe return of travel to this wonderful region by shining a light on the many places to see and things to do,” said Carlos Munoz, Airbnb Policy Manager for Central America and the Caribbean. “We’re also excited to promote the important economic impact driven by hosting on Airbnb.”

The partnership is one of several initiatives in the CTO’s ongoing programme to help its members rebuild tourism in their destinations.

“The partnership with Airbnb will help us to promote the region responsibly by providing our members with a platform to showcase their destinations while at the same time highlighting the health safety measures that each has implemented to ensure that visitors can enjoy a safe Caribbean experience during this time,” shared Neil Walters, Acting Secretary-General of the CTO.

Airbnb’s marketing campaign includes the rollout of a series of email newsletters and a landing page highlighting the CTO’s member countries and their respective protocols for safe travel during this time.

Airbnb has also pledged to share data with the CTO, including travel trends, to facilitate informed marketing decisions during this recovery period.

The promotional landing page for this partnership will be unique to others worldwide. It will integrate 18 countries from the English, French and Dutch Caribbean, promote homes in each destination, and links to each country’s website.