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TruSHAKE boosts young chess ace Chin ahead of CAC Championships
Lauren Mahfood (left), marketing manager for Trade Winds Citrus Limited (TXCL), presents St Jago High School student J-Loy Chin with a symbolic cheque for US$1,600 in a gesture of TWCL's TruSHAKE sponsorship of the chess player who is the 2022 National Age Group Under-14 Absolute Chess Champion. The money is to help Chin represent Jamaica at the XVII Central American and the Caribbean (CAC) Chess Championships in Honduras from November 19-25.
Sports
November 15, 2022

TruSHAKE boosts young chess ace Chin ahead of CAC Championships

TRADE Winds Citrus Limited’s TruSHAKE brand will be sponsoring the 2022 National Age Group Under 14 Absolute Chess Champion J-Loy Chin who will represent Jamaica at the XVII (17th) staging of the Central American and the Caribbean (CAC) Chess Championships inTegucigalpa, Honduras, November 19-25.

TruSHAKE, impressed by Chin’s drive, zeal and desire, decided to sponsor the promising chess player to the tune of US$1600 ($240,000) so as to give him the opportunity to vie for one of the Absolute Chess titles.

Commenting on the company’s decision to sponsor the youngster, marketing manager for Trade Winds Citrus Limited Lauren Mahfood said: “Jamaicans are extremely talented in so many areas and it is an honour for TruSHAKE to give J-Loy Chin, one of the brightest chess stars in the island, the opportunity to showcase to the world what he is capable of. TruSHAKE will be supporting and rooting for him to take home the title.”

A jubilant Chin, who is a student at St Jago High School, said he is grateful and humbled for the support and generosity of TruSHAKE.

“As I aim towards becoming the region and Jamaica’s top chess player I sincerely appreciate the time and energy that you are going to invest in my vision. I hope to be a role model of high demeanour that my peers can emulate,” he said.

Chin said with the sponsorship he will not only be representing the country, but the company and hopes to make all parties proud.

TruSHAKE, a highly nutritious shake, is packed with protein, a daily calcium requirement, and 24 key vitamins and minerals. Trade Winds developed the product for all ages and lifestyles so that Jamaicans can embrace a healthy lifestyle at an affordable price.

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