‘Natural Bond’ gives nod to pageant
Natural Bond Entertainment has been busy carving out a name for itself having worked with the likes of Jahvillani, Bugle, I-Octane, Masicka, Teejay, and Beenie Man.
The label recently ventured into the pageant arena, sponsoring Anastacia Freeman—a finalist in the Miss Knox College pageant.
The pageant took place on December 3.
“Natural Bond Entertainment is all about confidence and expression allowing a platform for empowerment. A pageant overall aims to develop self-confidence and motivate, and this requires determination, tenacity and focus. As a brand, this is what we align ourselves with. It also gives the opportunity for the contestant to represent our brand while we provide funding and resources to enable the beneficiary to further develop themselves,” said label boss Jerome Elvie.
He continued, “As an entertainment enterprise, we aim to reach the masses and aligning with this pageant grants the opportunity for a particular demographic to become aware of our brand and what we offer also how to access our platform. In terms of visibility, this in a way provides association for commercial advantage. It also allows us to contribute to this outlet of building and reinforcing positivity and creating opportunities within our schools and communities making for a better future for our society.”
According to Elvie, this is the label’s first time aligning itself with a pageant.
“This is our first time sponsoring a contestant, but our label has been involved in other ventures making our contribution to community development.”
Natural Bond Entertainment is set to release new music in 2023 with the likes of Blvk H3ro, Bugle, Lutan Fyah, Ikaya, and Jahvillani.
— Kevin Jackson