When the beats and bass dropped at the Jamaica Food + Drink Kitchen on Friday, June 14 for the Heineken Silver Series, patrons showed up in style, ready to enjoy the electrifying EDM theme. The Heineken brand launched another star product last year, Heineken Silver, and continues to ride the wave of success with its Heineken Silver Series.

Curated by man-about-town Brandon Ferguson and featuring tracks spun by DJ Sippin T and Circa Eleven, this year’s series has already proven to be a hit. With two more events, the three-part extravaganza will move to Elevate in Montego Bay on June 21, concluding on June 28 at the ROK Hotel rooftop. The finale will feature the Heineken Silver Room, showcasing international DJs and celebrating the vibrant EDM culture on the island.

The Heineken Silver Series seeks to elevate the island’s EDM scene with its unique blend of music, culture, and innovation, promising to become a staple on Jamaica’s vibrant events calendar.