BUSTA soft drinks has joined several private sector entities in providing much-needed aid for residents in St Elizabeth, following the destruction caused by Hurricane Beryl that pummelled the southern coast of Jamaica, last month.

Members of the Busta team journeyed to the “bread basket” parish, joining the Member of Parliament for St Elizabeth South Western Floyd Green in distributing the products to the residents who were greatly affected.

Last Saturday, Busta donated 500 cases of its soft drink, along with care packages to residents living in south western St Elizabeth, specifically the communities of Watchwell and Middle Quarters.

Gary Dixon, vice-president of marketing, SM Jaleel & Company Ltd, bottlers of Busta, said the company found it necessary to provide a helping hand in restoring a level of comfort to those affected by the hurricane.

“By now, we’ve all seen the damages sustained in St Elizabeth and deemed it important to assist in bringing back some level of normalcy in any way possible. This donation emphasises the power of community as we help our fellow Jamaicans build back stronger,” said Dixon.

“Many households lost their livelihoods and received major damages to their homes, so donations big or small provide a semblance of hope for those who suffered severe impacts. This is in addition to 2,200 cases donated through Seprod,” said Dixon.

“Busta is a brand that enjoys giving back to the community, so in the face of adversity it was only right for us to step up to the plate and provide relief to those who need it. It was very rewarding to see how grateful the recipients were, in spite of the current situation,” added Dixon.