What gives an item ‘it-girl’ status? Celebs and style icons wearing repeatedly is usually a good indication. And, when it’s made by a designer with Jamaican heritage, you can bet Tuesday Style Fashion (TSF)
takes note. The Sammy B Design Dancehall Dress has achieved such status!

Miss Jamaica Universe 2006 Cindy Wright was one of the first familiar faces to don the dress during the New York-based brand’s first shoot on The Rock in January 2023. Hollywood actress Gabrielle Union followed suit, donning the colour-blocked design for the launch celebration of her two-part docuseries Gabrielle Union: My Journey To 50 at The Edition Miami Beach on June 15, 2023, in Florida.

And, it has been up from there, with fashion bloggers, entrepreneurs, and everybody in-between wearing the coveted piece.

From the brand…

Our Dancehall dress is everything you need and more. It pays homage to our Jamaican heritage with an asymmetrical design and colour-blocked pops of green, orange, and yellow.

The body of the dress is made of a beautiful stretch material—stretchy but not spandex—that hugs the body perfectly. The neck, leg, and arm details are made from stretch rib.

Look out for Sammy B at MoDa Market slated for Kingston, Jamaica, at Locale, 4 Holborn Road, November 22-24, 2024.