Limners and Bards Limited (The LAB) is focusing on regional expansion and content development as key strategies for growth in 2025, aiming to strengthen its presence in the Caribbean’s creative industry.

Building on the groundwork laid in 2024, the company is poised to leverage new opportunities, despite industry challenges that saw revenues decline by 14.8 per cent to $958.1 million for the financial year ended October 31, 2024.

A key pillar of The LAB’s forward strategy is its regional growth agenda. Market visits to Guyana, Barbados, and Trinidad and Tobago have provided the company with valuable insights into market dynamics, laying the foundation for expanded operations across the Caribbean. Through these initiatives, the company says it aims to forge strategic alliances with industry stakeholders, opening doors to new business opportunities and reinforcing its goal to become a regional powerhouse.

“Our commitment to the region reflects our belief in the Caribbean’s potential for creative and commercial growth,” said Chairman Steven Gooden in the company’s just-released year-end results. “As we deepen our footprint, we are creating pathways for sustainable expansion that align with our long-term goals.”

The global demand for culturally rich and authentic content is growing, with the market projected to surpass US$500 billion by 2030. Recognising this trend, The LAB has prioritised content creation as a key growth driver. The company’s upcoming slate includes
Love Offside, set for a summer 2025 release, and Spices of Christmas, slated for production in early 2025. These projects underscore The LAB’s focus on stories that resonate locally while appealing to international audiences.

With a comprehensive global distribution strategy for its flagship productions — including theatrical releases, licensing agreements, and streaming partnerships — The LAB says it is poised to showcase Jamaican culture on the world stage.

“Our focus on authentic storytelling positions us to tap into a dynamic and rapidly evolving industry,” said CEO Kimala Bennett. “We are leveraging Jamaica’s rich cultural heritage to create content that is both commercially viable and culturally impactful.”

Despite a 14.8 per cent decline in revenue for 2024, The LAB delivered a net profit of $82.9 million, a 44.7 per cent year-over-year increase, driven by a stronger performance in its Agency segment and strategic cost management. Shareholders’ equity grew to $638.5 million, while total assets surpassed $1 billion, bolstered by investments in cutting-edge production equipment and studio upgrades.

The company’s leadership has emphasised its focus on financial discipline and operational efficiency. By streamlining internal processes and maintaining tight control over receivables, The LAB aims to sustain profitability while reinvesting in its growth initiatives.

“With a strong foundation in place, we are confident in our ability to navigate the challenges and opportunities ahead,” said Gooden. “Our vision is to establish The LAB as a hub for Caribbean creativity and a key player in the global content market.”

— Karena Bennett