Always continues its mission to #EndPeriodPoverty and keep more girls in school
From left, Shelly-Ann Weeks, founder of Her Flow; Principal Shannell Talbert; and Ingrid Smith, Always brand manager, at Ascot High School during the handover of Always pads in as part of the #EndPeriodPoverty campaign in 2020. (File Photo)

FOR the fourth-consecutive year, Always is continuing its outreach efforts by providing thousands of girls across Jamaica with sanitary pads to help improve access and meet their monthly needs.

This year the aim is to donate over 200,000 sanitary pads to 14 schools (one in each parish) as the harsh realities of the pandemic exacerbate conditions like unemployment and high food prices. As a result, period products are usually not at the top of the priority list in many households. For teenage girls especially, not having period protection can affect their mental well-being — impacting school attendance, academic results and social activities. In some instances, many girls end up missing up to one year of school throughout their school life.

The Always #EndPeriodPoverty campaign will run until June 20. During this time, consumers have the opportunity to get involved with the initiative. Every Always purchase triggers a donation; for every pack of Always pads purchased, Always will in turn directly donate to a girl in need.

NGO HerFlow Foundation will once again partner with Always to assist with the distribution of the 200,000 plus pads. HerFlow has been the foremost authority in Jamaica on period poverty. The NGO will assist in ensuring the donation of Always pads are distributed to the young girls at the schools.

Tamara Thompson, general manager, Consumer Brands Limited (local distributor of Always), said, “Always remains committed to ensuring that all girls are able to confidently go to school. We will continue to take action to help #EndPeriodPoverty. Together, let’s dismantle the stigma around menstruation and help our girls realise their full potential.”

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