A bag ah tings @ TSO DAY 1
Construction worker Andrew Lindsay was out to replace a pair of American Eagle boots he says hewore into the ground. (Photos: Garfield Robinson)

The novel coronavirus pandemic has forced everyone to change the way they shop. Now it's not just what we buy, but more importantly where. Shoppers — though selective about spending — are big on brand loyalty and continue to shop with tried and true retailers. These were sentiments of shoppers on the ground on day one of Jamaica Observer Takes Style Out (TSO) 2021. Scores turned out early in hopes of getting first dibs on sale items to spruce up the wardrobe, and décor items to revamp the home.

Nichole Bartley, principal of Fashion 911 — a boutique that has participated in TSO (formerly Fashion's Night Out) since its inception in — says with limited times to shop she encouraged customers to come out early. “We experienced a constant flow of shoppers who were excited to experience the amazing deals we had to offer. It was a success! I'm forever grateful to the Jamaica Observer for the role they play in the fashion industry.” Loud Fashion Managing Director Doneisha Johnson says, “The first day was good! We did better than I anticipated considering we're still in a pandemic.”

COVID-19 certainly hasn't taken the joy out of shopping for a good deal at one of the many Jamaica Observer Takes Style Out participating stores. And as brick-and-mortar shops that previously had little to no e-commerce plan in place continue to transform how they serve consumers during the pandemic we continue to encourage online shopping where available.

The Jamaica Observer Takes Style Out, powered by National Comercial Bank, MultiLink and The Herald Printers, continues today for walk-in retailers from 9:00 am - 6:00 pm. #ShopCovidSafe

Touchline Industries sales agent JodiannRobinson was in search of trendy gym kicks.
Guardian Group Claims Officer Osheema Green just couldn't passup Payless ShoeSource 'Buy 2, Get 1 FREE' deal.
Monique Styles shopped at the PaylessShoeSource Sovereign location.
Police officer Joanna Dixon stopped by the PaylessShoeSource Sovereign Center location for a new tote, butleft with new shoes as well.
Nikoy Richards perused offerings from the Loud Fashion Loud Basix Collection.
Loud Fashion frequent shopper Drika had her eye on glitzy platform sandals.
Loud Fashion sales representative Tracy-Ann Daure (left) made sure customer Sabrina Reid got the perfect fit.
Sabrina Reid flashed a 'smize' as she exitedthe Loud Fashion Bargain Mall location, withshopping bag in tow.
Attorney-at-law Krishna-Kay Lawrence (left) was assisted by Fashion 911manager Antoinette Mowatt.
Fashion 911 principal Nichole Bartley (left) was on hand to help Karene N Stanley & Coparalegal Kemone Dunn choose the best red dress.

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