Crawford revs up his F1 Breakfast
Roland Crawford, CEO of Elite Performance, turns his automotive services business in Linstead, St Catherine, into a mecca for Formula One fans every race weekend for F1 Breakfast.

FORGET Netflix and HBO. Now there’s a different on-screen action that more Jamaicans are tuning into — Formula One (F1) racing. And Roland Crawford, CEO of Elite Performance in Linstead, St Catherine, is catering to that audience with his F1 Breakfast.

“I created F1 Breakfast to grow the Formula One community and introduce new members to the sport, especially high school students who have a passion for all things automotive,” Crawford told the Jamaica Observer’s weekly Auto Magazine.

Chef Penny is on hand to cook up a storm for F1 race fans. (Photos: Rory Daley)

The relaxation of the COVID-19 protocols couldn’t have been at a better time for Crawford as the F1 season opener at Bahrain was that same weekend. Crawford explained that F1 Breakfast would run every race weekend up until the final event in Abu Dhabi in November. For F1 Breakfast Crawford transforms his automotive services location into a mecca for F1 fans wanting to watch their favourite motorsport complete with multiple TVs from which to view the racing, breakfast options, and even F1 merchandise on sale. Entry is free.

“We’ve even had go-karts from Peter Rae at the venue,” said Crawford.

In the face of what has been a significant resurgence of worldwide interest in the highest level of auto racing, after a controversial 2021 season and the 2022 season seeing new vehicle design regulations enacted, Crawford expects F1 Breakfast will grow into a must-attend event for fans looking to share their interest.

“We have had great support from our local racing community so far.”

Roland Crawford, CEO of Elite Performance, turns his automotive services business in Linstead, St Catherine, into a mecca for Formula One fans every race weekend for F1 Breakfast.
BY RORY DALEY Observer write

Now you can read the Jamaica Observer ePaper anytime, anywhere. The Jamaica Observer ePaper is available to you at home or at work, and is the same edition as the printed copy available at https://bit.ly/epaper-login

HOUSE RULES

  1. We welcome reader comments on the top stories of the day. Some comments may be republished on the website or in the newspaper; email addresses will not be published.
  2. Please understand that comments are moderated and it is not always possible to publish all that have been submitted. We will, however, try to publish comments that are representative of all received.
  3. We ask that comments are civil and free of libellous or hateful material. Also please stick to the topic under discussion.
  4. Please do not write in block capitals since this makes your comment hard to read.
  5. Please don't use the comments to advertise. However, our advertising department can be more than accommodating if emailed: advertising@jamaicaobserver.com.
  6. If readers wish to report offensive comments, suggest a correction or share a story then please email: community@jamaicaobserver.com.
  7. Lastly, read our Terms and Conditions and Privacy Policy