EPICAN Medicinals has unveiled sixteen world-renowned strains to the local cannabis market.
“We are happy to present this new milestone in our industry” said Dwayne McKenzie, president of Epican, at its launch event last week.
“The time has come to excite the market with new, world-renowned strains, never yet grown outside of northern California. This project has been in the pipeline for roughly two and a half years. Intense research, planning and travelling went into this. The goal was to introduce the most exclusive strains of the rarest calibre to Jamaica. The most remarkable thing about this is that they have never been grown here before; we are the first to bring them here. This in itself presents a whole host of challenges we’ve had to overcome, not least of which are factors relating to the environment, weather, temperature and humidity — to name a few,” McKenzie shared.
“These strains are truly world-class. We believe that this is a pivotal stage to remind the world of Jamaica’s place on the world map as being a producer of the best ganja in the world, to compliment our ganja legacy. We will reinstate Jamaica as the leader in the movement of this industry going forward. We must begin to take back our true place, and we are anticipating that the strains will do well because of their exclusivity and the overall experience for consumers. At the launch there was a detailed presentation on the strains and a lot of excitement generated from the guests so far,” he remarked.
State minister in the Ministry of Industry and Commerce, Dr Norman Dunn, who spoke at the launch, congratulated the Epican team on its innovativeness and forward thinking.
The cannabis industry in Jamaica has come a far way since its decriminalisation in 2015. Since then, a licensing authority was set up to regulate the cultivation and distribution of marijuana for medical, scientific and therapeutic purposes. It was after this decriminalisation that the McKenzie brothers, Dwayne and Karibe, moved back to the island and founded Epican Medicinal Limited back in 2017.