Home Choice launches business empowerment seminars
Natoya Harriot (left) investment advisor VM Investments Limited and Shaheed Muhammad, general manager of Home Choice Enterprises, pose after the launch of the first installment of a business empowerment seminar for Muslims across Jamaica.

In a bid to improve networking among Muslim communities across Jamaica, Home Choice Enterprises Limited has partnered with Victoria Mutual Investment Limited (VMIL) and Carbyne Capital Investments Limited (CCI) to host a series of business empowerment seminars.

The first instalment in the series of seminars was held on June 26 with different Muslim-owned businesses being made aware of services and best practices by the financial partners VMIL and CCI. The 2022 catalogue listed 18 different businesses across the island in the areas of food and groceries, tourism, energy and health and wellness.

"Muslims are underbanked due to their interest-free requirements among others principles," stated assistant vice-president for capital markets at VM Wealth Management Limited Dwight Jackson.

He added that VMIL is willing to provide financial products that comply with Islamic businesses and personal needs such as car and home purchases.

"We are here to keep the gears of your business in motion without adding the burden of interest or late fees," said director and co-founder of CCI Rajiv Ebanks. He announced that CCI's services are bespoke to meet the needs of trade-based transactions as per the mutual agreement of both parties without any extra fees or penalties.

Managing director of Home Choice Kareema Muncey is hosting these seminars to encourage entrepreneurship which reflects her belief of resilience equals success and consistency equals results. Muncey's main aim with each seminar is to encourage networking, business registration and the scaling of production with these firms.

Home Choice is a 22-year-old Portmore-based manufacturing company which produces products such as pepper shrimp, sauces, spices, juices, and condiments. Many of these products are 'Halaal' – permissible in Arabic – including its popular vienna sausages. The company did $245 million in sales in 2021 and has a staff complement of 55 employees. Home Choice announced in March that it would like to list on the Jamaica Stock Exchange's Junior Market in the next year. VMIL bought a sizeable stake into the business in June as the company looks to scale its business to meet the growing export market.


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