Marketing companies forged ground breaking partnership
From left: Jose Antonio Mesones, creative director of Partn&rs Ltd and Craig Powe, CEO of Adtelligent Ltd, shake hands to seal their partnership agreement, while Alejandro Agois, commercial director of Partn&rs Ltd and Sheldon Powe, CEO of Adtelligent Ltd of Innovate 10X (both in the back row), share in the moment.

Adtelligent Limited, a digital marketing agency based in Jamaica, and Partn&rs Ltd, a digital marketing firm located in Peru, announced a joint partnership to sell their services in their respective markets. The CEOs Craig Powe of Adtelligent and Alejandro Agois of Partn&rs made the announcement on February 9, 2023 in Peru.

This venture will immediately double their service capacity, as well as their presence. Both offices will serve as satellite offices for their respective companies, providing the full range of Adtelligent and Partn&rs product services.

Adtelligent said with the help of Partn&rs' LatAm branding expertise, it will be able to provide cutting-edge branding services for Jamaica.

Partn&rs has routinely delivered rebranding services for companies in excess of US$1 billion in revenue in the Peruvian market, which is much larger in scale than Jamaica. In addition, this partnership strengthens Adtelligent's ability to support their Spanish-speaking clients by providing back office support for their endeavours.

"By leveraging our joint understanding of the region, Adtelligent and Partn&rs can offer a stronger and more comprehensive marketing service to regional buyers. Additionally, we can provide an attractive one-stop-shop solution for large foreign corporations looking to enter that market," Adtelligent said in a release.

"We are thrilled to join forces with Partn&rs Ltd to offer our clients an even wider range of services," Powe, CEO of Adtelligent, outlined. "With their expertise in branding and our experience in Laser Targeted Digital ads, we can provide our clients with a complete package and take their brands to the next level," Powe continued.

"These guys are light years ahead of what I have seen in the local market, and to make our products export ready, we really have to be thinking about brand strategy,"Agois ,CEO of Partn&rs Limited, said about the deal.

"Our partnership with Adtelligent Limited will allow us to expand our reach into the Jamaican and the Caribbean market and offer his clients branding services to help them to level up their brand identity so they really stand out amongst their competitors. We've been going through the client list and working on pitches and can't wait to integrate into this market."

To launch this partnership, Partn&rs and Adtelligent is planning a conference in May called KEYS TO LATAM: Unlocking the potential of Latin America and will fly in experts from all across LatAm to host a summit to walk customers through from identifying an exportable product, branding it, reaching customers, logistics, shipping & inventory management, grants and financing.

The Private Sector Organisation of Jamaica (PSOJ) is supportive of such a conference that will allow private sector companies the opportunity to explore the LatAm market and received endorsement from Metry Seaga, president of the PSOJ, who said, "This is exactly what our members need. The LatAm market is hard to enter, and I would also love to find out how I can have partners representing my company and how we can work together on this conference".

The two companies will share insights on unlocking the potential of the Latin American market, highlighting the benefits such as increased trade opportunities with larger economies, boosting economic growth, and promoting tourism, among other advantages.

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