Mother and daughter make a mark in luxury products and event planning
Wedding breakfast setting at Jamgolia place in Manchester, prepared by Luxury Events.<strong id="strong-1">.</strong>

Luxury Events Ja is owned and operated by Shanice Bryan and her mother Janet Archibald Bryan in Manchester. The company is six years old, having started on April 13, 2016, but at one time was put on hold for lack of funds and other resources.

Nearly one year ago, however, the mother and daughter dusted off their plans. They were encouraged, they shared with the Jamaica Observer, by the existence of a robust market for luxury goods and event planning that continues to grow in the island.

Shanice Bryan said, “We revamped our brand and resumed operations in August of 2020.”

What motivated the young woman to start this business was a passion developed while studying to become a maitre’d ( food and beverage supervisor) at Southwest Technical and Vocational Education and Training (TVET) Institute Newport Campus. TVET equips students in Jamaica with technical and vocational skills.

The soon-to-be entrepreneur said that while working as a server, “Often I would get distracted from my line of work because I was watching how the decorators decorated the place.”

Today, products and services offered at Luxury Events Ja cover decor as well as rentals for bouquets, wedding dresses, flower girl baskets and ring pillows, rental for cutlery, and wedding ceremony arches.

Services provided include interior decorating, professional waitresses and waiters to serve at events, the creation of backdrops, and overall event planning. Also included is food catering for small events, starting at 25 people. “We specialise in backdrops,” Bryan says.

An additional line of business has been customised ottomans, with the business woman noting, “ Luxury Ottomans is our newest product on the market and it is in great demand as individuals like the creativity behind the uniquely made product.”

However, services most in demand are fore rental, decor, and hiring of servers “as individuals love to take advantage of our affordable packages”, Bryan said.

The company’s target market, she said, are “low-income earners who would like to put on a memorable event in a luxurious way at affordable cost, whether it be birthday parties, wedding, family reunion, memorial events, baby showers, and persons who want their homes to look exquisite”.

In her estimation, this is about 70 per cent of the population in Manchester, with a value range of between $0.5 million to two million annually, “depending on how often we have an event”.

Luxury Events Ja has about 20 per cent of market share in the parish and the Bryans are aiming to grow this.

Interior decor

She is also targeting a growing market for home decor, including people who want their homes to have an exceptional look on a limited budget.

Shanice Bryan noted that some challenges faced while setting and running this business included the lack of products leading to the need to order them online.

She adds, “Another major factor for us was money. With paying bills and trying to put a business in place it has been and continues to be a challenge, but in God I trust as his timing is perfect. We are still in the process of building the business.”

Earnings are put back into buying items and paying staff. Total investment to date is “a little over $200,000”, an outlay made between August 2020 and the start of 2022.

Bryan commented, “ I cannot say, yes, we have made back this investment because due to the pandemic things have been quite slow. Profitability may not improve until next year as we are still in the growth phase.”

The possibilities, she suggests, are however encouraging, especially with Luxury Events Ja’s penchant for incorporating new products and technology and targeting the low-budget home decor segment.

She explains, “We move swiftly when it comes to adopting new products and approaches, hence [we are] the first to get items needed to carry out the job.”

The entrepreneur said, “Most catering companies are not as exposed to technology, hence newcomers have an advantage. We are more tech savvy.”

Another advantage, she said, was the company’s penchant for speed. “Time can oftentimes be as important as price — the ability to deliver quickly. Many customers will pay more for fast, reliable services. At Luxury Events Ja we are always ready and waiting to deliver.”

The event management and decorating company operates from Hatfield Manchester, where the Bryans live. Currently there are six individuals employed. The company can be found on Instagram @The _Luxury_Events_ja.

Small table setting by Luxury Events<strong id="strong-6">.</strong>
Luxury Events started in event management but expanded to home decor.<strong id="strong-7">.</strong>
Ottomans and home decor is a growing business line for Luxury Events.<strong id="strong-8">.</strong>
BY AVIA USTANNY COLLINDER, Senior business reporter, collindera@jamaicaobserver.com

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