Owner of Skull Natural Juice dedicates business to his childrenSunday, June 20, 2021
BY CANDICE HAUGHTON
AFTER moving to Queens, New York, when he was a mere teen, Jamaican-born Rayon Morgan knew he wanted more for his life. Now, with his dream materialising in the form of his natural juice business — Skull Natural Juice — Morgan is dedicating his success to his two children.
“I wanna create a pathway [for my children]. They're gonna be so inspired, because when dem grow up, they're gonna be like, 'Oh daddy, you have your own company,' so I wanna create that path… my children dem mean everything to me, and I want to leave a legacy for them,” Morgan stated.
Morgan was able to fully register his business under the name Skull Natural Juice, and now he is delivering all-natural fruit juices to customers all over Queens. However, Morgan's journey, to see his dream come to fruition, took nearly 15 years .
After receiving encouraging words from friends and family, the 31-year-old started experimenting with different flavours until he eventually settled on watermelon and lemon as his first flavour.
“My first sample juice was watermelon and lemon. Then I just fell in love with it. Loved ones around me said, 'Yuh can blend and yuh juice taste good,' [so] I take it from there [and] I start selling it to [people] around the football field,” Morgan said, explaining how he got the idea to start a natural juice company.
Now, with over 33 flavours in his catalogue, Morgan is consistently shipping products to more than 50 customers each week. Morgan told Career & Education that, even though he was operating before it was registered, Skull Natural Juice is now fully registered and he now has a sense of security because his business is legal.
“Mi nuh affi worry about anything right now. I just have to focus on building the company,” Morgan stated.
The St Elizabeth native was proud to say that the juices have no artificial flavouring or preservatives and he has received countless commendations from his customers.
“It's all natural,” said Morgan. “All [the customers] say this natural juice is so refreshing, [the demand] has increased since [COVID-19], because it's all natural; no preservatives. It's all fresh fruits,” he said, stating that ginger is what gives his juices the special 'kick'.”
Despite its seemingly dark name, Morgan said he decided that 'Skull Natural Juice' was the perfect business name. He drew inspiration from his alias, Ryan Skull, and the Mangbetu people of the Democratic Republic of Congo (DRC). This traditional group binds their infants' skulls to ensure an elongated shape as this represents intelligence and social status in their culture.
“The actual 'skull' [in the name] has a meaning to it, if you dig deep, you have a tribe in Africa called the Skull tribe,” he said, saying that after learning about this group in the DRC, something resonated with him.
Operating out of his home and having a wide range of customers from different ethnicities and cultural backgrounds, Morgan said social media is a huge part of his marketing strategy.
“Apart from Instagram, my same customers, you know, they spread the word,” said Morgan.
He further explained that he is working to expand his business after the pandemic.
“I plan to [open] a juice bar. [Customers] will reach out to me on Instagram and they ask how they can purchase and I send them the list and they choose the flavours they want. Then I'll create it and deliver it,” Morgan stated.
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