Social $ense — driving engagement
Wednesday, March 03, 2021
|
If you are engaging in social media, then there's no question that you've heard the word 'engagement' before. No, it's not the time for a wedding cake. When we talk of engagement in the social media world, we speak of activity surrounding a post: shares, likes, comments, etc. Engagement gets thrown around a lot in meetings, but the truth is not many know how to drive it, and the formula to calculate it is nothing short of a moving target (that's another article).
The fact remains that engagement is essential to your social media strategy, more so than the number of followers your page has. There are pages with 1,000 followers that have more engagement and reach than pages with 15,000 followers. Even though Facebook and other platforms have algorithms that promote spending, you can do some things to ensure some engagement for your page.
Ways to drive engagement
Here are some effective engagement strategies:
- Don't talk at people; talk with them: A simple question can drive a lot of engagement. Post a question, ask their opinion or give them an activity. For example, ask them to find the hidden treasure in a picture.
- Award genuine fans: If you have a product and have fans who are tagging you or commenting with no incentive, it's time to change that. Random fan giveaways can drive engagement. If done enough, people will realise that if they are more vocal, they could win. This will also turn everyday fans into brand ambassadors or, better yet, build brand affinity.
- Educate: Don't be fooled, people love to learn on social media; they want it to be cool. Whether it's a cool tidbit about your product/service or a fun way to do something that ties back with your brand, don't be afraid to teach your audience.
Chelan Smith is CEO of Chelan Communications; with over 13 years of social media experience, she has worked with local and international companies to develop, implement strategy and solidify their digital brand voice.
Now you can read the Jamaica Observer ePaper anytime, anywhere. The Jamaica Observer ePaper is available to you at home or at work, and is the same edition as the printed copy available at https://bit.ly/epaper-login
ADVERTISEMENT
POST A COMMENT
HOUSE RULES
- We welcome reader comments on the top stories of the day. Some comments may be republished on the website or in the newspaper; email addresses will not be published.
- Please understand that comments are moderated and it is not always possible to publish all that have been submitted. We will, however, try to publish comments that are representative of all received.
- We ask that comments are civil and free of libellous or hateful material. Also please stick to the topic under discussion.
- Please do not write in block capitals since this makes your comment hard to read.
- Please don't use the comments to advertise. However, our advertising department can be more than accommodating if emailed: advertising@jamaicaobserver.com.
- If readers wish to report offensive comments, suggest a correction or share a story then please email: community@jamaicaobserver.com.
- Lastly, read our Terms and Conditions and Privacy Policy