All stops have been pulled out to ensure that the Soca+ Festival will be one for the books, according to event conceptualiser Andrew Bellamy.
"We've started the build-out of the venue. Our production suppliers and partners are working assiduously in executing all structural build-outs and the artisans, creatives, and supporting personnel are working to execute our décor plan amid the showers of rain we've been receiving each afternoon," he told the Jamaica Observer's Splash on Wednesday.
The festival will commence at 10:00 pm on Saturday, September 30, and run until 10:00 am on October 1 at Sabina Park.
Patrons are able to bring coolers from 10:00 pm to 2:00 am.
The event also features performances by Destra, Aidonia, Skinny Fabulous, and Najeeriii.
After performances, the event will have a "cool down" element with a water zone activated and complimentary breakfast being available at 7:00 am.
According to Bellamy, each act was intrinsically chosen to help bring the festival's concept alive.
"We have a wide cross section of patrons and each artiste appeals to a part of their entertainment needs. Destra is a part of the foundation of energetic soca performances. She is literally the Queen of Bacchanal on and off stage and we know she will get the performance vibes started. Aidonia has proven time and time again that he is a crowd favourite with his lyrically-potent performances so the 'Banga Nation' will be looking forward to that. Skinny Fabulous represents the new influencers within the soca genre. And, finally, our younger demographic gravitates to Najeeriii's sound. So it's soca plus diversity in the performance element of the festival," he explained.
In addition, soca lovers can expect a staging of the mega festival for years to come.
"For the foreseeable future: Yes, it will be. We believe a festival like Soca+ adds to the entertainment landscape here in Jamaica as Kingston is projected to be the fastest-growing tourism hot spot based on the creative output from the entertainment and culture and creative industry," Bellamy said.