Ibru hails the Great OneSaturday, October 23, 2021
Recording artiste Ibru is back in the spotlight for his highly anticipated sophomore album Great One.
The Floridian-born, Bahamas-raised artiste has forged a new unique sound, a fusion of reggae and dancehall, within the world of international music.
“My music is unique because it exhibits balance and can fit into different parts of a person's daily life,” Ibru, whose real name is Angelo Ariel Smith, said.
He has been making in-roads into the market as the lead single Control hit the top-10 reggae charts in the US, Canada, and the UK earlier this year.
The album tackles hot-button issues such as mental health, as well as social issues, and continues Ibru's lifelong mission to open and elevate the minds of his listeners and to inspire and uplift the masses.
“While in the military I saw first-hand the effects of war on the mental health of fellow soldiers,” Ibru said. “When I transitioned back to civilian life, I realised that everyday people deal with many life stressors that affect their mental health as well. Since then I have been an advocate for bringing awareness to mental health issues plaguing our society.”
A trained soldier, Ibru fought on the front lines in a US Army Special Operations Unit, mostly operating in the shadows.
He is using his platform to enlighten and uplift others. That is the overarching theme of his Great One album. He believes all people's lives can be a great one.
“Having potential is like having the tools for success. If those tools are not put to use that potential is lost. I put in the hard work, combined with focus and strategy, to create success. I also set short and long-term goals along the way to gauge my progress. Being open-minded and having the willingness to evolve has been my biggest secret to success,” he said.
Ibru is best known for the single Pinnacle, which was released in 2018. He has become a key act under the Kohanim Records Label.