More to come from model Alicia Burke
Burke for Tommy Hilfiger

THE pace has been blistering for Vogue covergirl Alicia Burke, but the Pulse supermodel is going about her work with a quiet cool and calm.

While acknowledging that 2021 was a stellar year, 2022 she said is going to be even better. The model had to cut short her Christmas holidays and was off to London for multiple shoots and a meeting with the directors of famed British designer, Vivienne Westwood. This capped off a year of strong editorials and campaigns for the top model. Based in New York, Burke said she has been busy in the US as well as London.

“I've been on the move the whole year, between New York, San Francisco, LA for my big clients such as Neiman Marcus, Laura Mercier, Banana Republic etc. It was cool to be back on my first stomping ground in London, where I got my international start after winning the model search and Kingsley took me there. I've got some great gigs coming out in the Spring 2022, so look out.”

Early in 2021 Burke scored another Elle cover and starred in a stunning cover and 10-page editorial spread for L'Officiel magazine, shot in Portland. She would then cap off the working season with the Tommy Hilfiger Christmas campaign shot on the streets of New York.

“It was lively and full of joy. Can you tell from all that grinning? It was a lot of fun, and I think the photos showed that. We were in the streets dancing and having a good time. I was happy that they kept my braids. It's great that we are now having a better variety of styles in our the campaigns these days.”

The Caribbean Model Search TV winner noted how grateful she is for the work she continues to produce, despite the pandemic. With a nice balance of campaign and editorial work, Burke said she is keen to maintain her world top-ranking status as being among the best in the industry.

“I feel blessed to have had all the chances to do brilliant work which has allowed me to travel all over the world. I mean, I'm a girl who grew up with my grandma in Old Harbour with very little, so it is a great privilege. Gratitude is a must,” she says through laughter.

With multiple campaigns for Ralph Lauren, Tom Ford, Calvin Klein and Bobby Brown, Burke noted that her modelling career has given her great opportunities, financial independence and has enabled her to make good investments in property.

But, she says, “I'm after more beauty campaigns and more covers. I'm always eager to move my career to another level, but I'm still that girl. The girl in me loves dressing up and looking beautiful. I love the travel, although sometimes I still get homesick,” she shared.

Jamaican model Alicia Burke is photographed by JD Barnes for L'Officiel India April 2021.
The April 2021 cover ofBurke for Tommy HilfigerJamaican model Alicia Burke is photographed by JD Barnes forL'Officiel IndiaApril 2021.L'Official India featuring Burke
The beauty of Portland, Jamaica, was showcased by Burke in the L'Officiel Indiaspread.

Now you can read the Jamaica Observer ePaper anytime, anywhere. The Jamaica Observer ePaper is available to you at home or at work, and is the same edition as the printed copy available at https://bit.ly/epaper-login

HOUSE RULES

  1. We welcome reader comments on the top stories of the day. Some comments may be republished on the website or in the newspaper; email addresses will not be published.
  2. Please understand that comments are moderated and it is not always possible to publish all that have been submitted. We will, however, try to publish comments that are representative of all received.
  3. We ask that comments are civil and free of libellous or hateful material. Also please stick to the topic under discussion.
  4. Please do not write in block capitals since this makes your comment hard to read.
  5. Please don't use the comments to advertise. However, our advertising department can be more than accommodating if emailed: advertising@jamaicaobserver.com.
  6. If readers wish to report offensive comments, suggest a correction or share a story then please email: community@jamaicaobserver.com.
  7. Lastly, read our Terms and Conditions and Privacy Policy