Negril's Summer Soiree for Aug 13
Director of Public Prosecutions Paula Llewelyn (second right) shares a frame with (from left) Leah Smyle, Rachel Booth and Richard Wallace, owner, Boardwalk Village, at a previous staging of Negril Chamber of Commerce's International Food & Wine event at Boardwalk Village in Negril. The event is now called Summer Soiree Tropical Paradise and is scheduled for Saturday, August 13.

THE four-year-old International Food and Wine Event has been renamed Summer Soiree Tropical Paradise, according to organisers.

The event, one of the major revenue earners for the Negril Chamber of Commerce, is slated to be held at the Boardwalk Village in Negril, Hanover, on Saturday, August 13. Start time is 7:00 pm.

Richard Wallace, president of the Negril Chamber of Commerce, said the name change was a strategic one and is aimed at attracting sponsorship.

"It is not strictly a food and wine event because now we are introducing beer. So, we don't want to restrict sponsorship because this year Red Stripe wants to come on board and so we decided to change your name to have a more general [mutual] name," Wallace told the Jamaica Observer.

"We are going to have 13 booths [sponsored by hotels in Negril]. We have other businesses that want to come on board such as ATL to promote their vehicles. We have Bambooza Attraction which is a new attraction coming up that wants to showcase their new attraction at the event and also we have some other smaller businesses that want to sponsor because they want us to highlight their business at this event. So, it is garnering a lot of attention and people are coming on board," Wallace continued.

The surge in interest is welcomed by the chamber which undertakes various worthy projects in Negril such as undertaking improvement works at the health centre.

In 2019, event raised over $1 million. Wallace is hoping to double this amount this time around. He is also encouraging the public to visit the Chamber's website for a detailed breakdown of its finances.

"In previous times, all the funds we raised went towards the Negril clinic fund. That money is still there but this time we want to divert some of the funds towards other general projects that we do on a year-to-year basis," said the president.

"It is a good cause to support and people will have fun. It is a good evening out and they will get to meet and mingle with the business people and hoteliers in Negril. So, it is a good social event for us to participate in and we are asking for support from the community," continued.

A section of the audience at the 2017 staging of the Negril Chamber of Commerce's International Food and Wine event, now renamed Summer Soiree Tropical Paradise. (Photo: Observer file)
Richard Wallace, president of the Negril Chamber of Commerce
Anthony Lewis

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