Fashion designer Troy Oraine says his latest product the Horizon Collection, which was launched on February 23, is inspired by a scenic coastline in Bull Bay named for reggae's greatest artiste.

"The main inspiration for this line is from Bob Marley Beach, weirdly enough. It's kinda like my place of solace, so it's where I go to really find inspiration. Horizon is like a new dawn, things you want to let go and new beginnings. Everything I do is kinda inspired by where I wanna go or where I've been to," Oraine disclosed in an interview with the Jamaica Observer shortly before introducing the line at 48 Constant Spring Road.

The event attracted a number of fashionistas and entertainers, who got an opportunity to view the collection of casual wear.

Oraine, who resides between Jamaica and the United Kingdom, is originally from Denham Town in west Kingston. He shared how his interest in fashion designing developed.

"My mom is a seamstress and I've been dabbling with stuff for a while. I recently moved back to Jamaica after 22 years and I just felt like Jamaica needed that new dawn and to celebrate individuality in fashion," he said.

Oraine studied drama and art before moving into graphic design. He also did TV and print advertisements and commercials in the United Kingdom before doing stints as a dancer for Beyonce and Missy Elliott.

Since venturing into fashion designing in 2015, Oraine has styled several entertainers including D'Yani, Tarrus Riley, Beenie Man, Popcaan, and Jahmiel as well as Olympian Shelly-Ann Fraser-Pryce.

D'Yani attended the Horizon Collection showcase and also modelled outfits. He spoke about his link with the emerging designer.

"I've been working with him for two years, he did my Reggae Sumfest performance outfits and since then the link has been solid. I love the designs, they are authentically Jamaican, especially with the fusion of Africa," he said.

As for future projects, Oraine said, "My dream collaboration is really people who just express themselves. That's super-exciting for me."