Red Stripe gets Busy
Busy Signal on stage at Red Stripe's Dubmatic at Dubwise Cafe in St Andrew on Friday, August 5, 2022.

IN celebration of Jamaica's Diamond Jubilee, Busy Signal teamed up with Red Stripe to launch a patriotic song entitled Big Up Jamaica.

The song — the centrepiece of Red Stripe's Jamaica 60 campaign — pays tribute to Jamaica's people, culture and music with the central message of togetherness and good vibes. It was premiered in Busy Signal's performance at the Dubmatic series at Dubwise Café in St Andrew on Friday, August 5.

"Mi love mi Jamaican culture! Big up Miss Lou and all that she has done for this nation. Wi travel all over the world an' no weh no nice like Jamaica," said the dancehall deejay during his set.

Nathan Nelms, Red Stripe's brand manager, spoke on the association between the dancehall deejay and the beer company's mission.

"Tonight's performance was definitely entertaining and one that has set the tone for our 60th Independence celebrations through to the end of the year. Red Stripe is pleased to have partnered with Busy Signal to release this song as part of our Jamaica 60 campaign. As the official beer of Jamaica 60 we're committed to brewing good vibes. We want to spread that same national pride and good vibes, which the song evokes, right across the country — not just for this Diamond Jubilee, but in the years to come," said Nelms.

Meanwhile, Busy Signal gave a well-received set which included a renedition of Peter Tosh's Jah is My Keeper as well as some of his biggest hits such as Step Out, Stamma, Picante, and Nah Go a Jail Again.

The artiste also took on the role of social commentator, speaking about matters such as domestic violence and the need for up-and-coming artistes to remain true to themselves.

"Mi come from the gutter, so me give thanks to the Most High for all of my blessings. All the dreams I had, I still never knew that I would see all of this success. There is a God — and a nuh Internet or social media. But, whether it be Internet or 'inter-not', always remember to give thanks for all that you've got," said Busy Signal.

Dancehall artiste Busy Signal (centre) getting ready to take the stage, poses for a quick photo op with Red Stripe Brand Manager Nathan Nelms (left) and Junior Brand Manager Arnaldo Martin at Red Stripe's 'Dubmatic' event on Friday, August 5, 2022, at Dubwise Cafe.

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