Shamara Sahadeo, designer to the stars
Shamara Sahadeo

SINCE launching SEORA Clothing six years ago, wardrobe stylist, fashion designer and Creative Director Shamara "Shampagne" Sahadeo has worked for several entertainment fraternity members.

Last Sunday, however, was her finest hour.

One of her designs made it onto the red carpet and eventually onto the main stage at the 65th Grammy Awards held at the Arena in Los Angles. She designed the outfit worn by Kabaka Pyramid, who won Best Reggae Album Grammy for The Kalling.

"Firstly, congratulations to Kabaka on the Grammy win; I literally began screaming. It was unbelievable witnessing a piece from my brand, SEORA, on that stage. It proved to me that there is no limit for my dreams once it's God's will," Sahadeo, 24, told the Jamaica Observer.

Kabaka Pyramid beat Koffee (Gifted), Shaggy (Com Fly Wid Mi), Sean Paul (Scorcha), and Protoje (Third Time's Charm) for music's highest honour.

She shared what went into creating Kabaka Pyramid's outfit.

"I began my process by conceptualising the silhouette. Kabaka and I work very well together and I have a great understanding of what he wants. I sent him a few ideas for the silhouette for him to approve and then I picked the colour schemes, patterns, and fabrics. I also chose the shoes and accessories he wore along with it," Shamara disclosed.

This wasn't her first time working with the Grammy-winning singjay.

"Me and Kabaka first worked in 2020, when I was just starting out as a stylist, on the music video for Nice Up Di Dance. I recreated a look that was worn by the original singers of the song — Papa Michigan and Smiley — and also styled a second look inspired by oldies dancehall which I, of course, asked my mom to approve of as someone who's from that era," she explained.

Aside from Kabaka Pyramid, Sahadeo has styled for acts including Beenie Man, Spice, Skillibeng, Jesse Royal, Jah Vinci, Protoje and Jada Kingdom.

Last year one of her designs, worn by Skillibeng, was featured on a massive billboard in Times Square, Manhattan.

"I was completely over the moon when I found out and saw that something I handcrafted and conceptualised was on display at Times Square. It was truly a dream that I didn't expect to come through so soon but God has truly helped me reach many heights and fulfil my purpose as a representative of my country and beloved culture," she said.

According to Sahadeo, she grew up seeing her mother design clothes, costumes, and do interior designing.

"My mother, Sharon, taught me how to sew and design. I began with swimwear as I originally wanted to be a carnival costume designer. I then ended up doing clothing as a lot of my peers would reach out for outfits to wear to parties, so I asked my mom to teach me. It then grew [into] styling as artistes began reaching out to have me style and design custom pieces for them," said the designer.

The St Andrew-born Sahadeo is a former student of Immaculate Conception High and holds a bachelor's in finance from The University of the West Indies (Mona).

She aspires to design an outfit for African Afrobeats star Burna Boy.

"I would love to style/design for Burna Boy. I am a massive Burna fan and I love his look and style. I think he'd look great in a Jamaican-made look as the 'African Giant'," he added.

Kabaka Pyramid wearing Shamara Sahadeo's design.
Skillibeng wearing a SEORA-designed outfit.
Kevin Jackson

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