The Jamaica Observer continues with the second in its daily feature, dubbed 'Dream Wknd Diary', which will look at the summer's ultimate party series, Dream Weekend, which runs from July 29 to August 1, 2022.
NEWLY crowned "Queen of Dancehall" Spice is set to deliver at Dream Weekend's 'Mawnin After' party on August 1.
Ron Burke, director of sales at Dream Entertainment Ltd — promoters of Dream Weekend — said it was important for her to be part of this year's line-up as the entertainer represents the epitome of dancehall music.
"Spice is an ambassador for dancehall. There are a few other females, like Shenseea, that have excelled internationally, and she's definitely one of them. About 60 per cent of our patrons are from overseas so to have her at our event is ideal in order to cater to all our patrons," he told the Jamaica Observer on Tuesday.
Dream Weekend will run from July 29 to August 1. Others billed for the weekend include Sizzla, Jahsii, Skeng, Ding Dong, Govana, Marksman, IQ, and Rytikal.
Burke added that the team chose the artistes based on the theme of each event.
"Every event at Dream is different. The real rationale is to find an artiste that fits the bill so we consider the time of the event and which artiste would suit it. Some artistes work for certain events and some aren't appropriate, so that's how thought process goes," he expalined.
Spice was crowned by DownSound Entertainment CEO Josef Bogdanovich at the recently concluded Reggae Sumfest in Montego Bay, St James, after 20 years in the industry.
She was in a jubilant mood when she spoke to the Observer shortly after her crowning.
"I am super excited and elated about this and I am also humbled because, at the end of the day, it is highly deserving because mi work hard. It's been 20 years — it's been a long time coming. I have invested a lot and I continue to give back, not only to Sumfest and the performances and the stage entrances but to the entire genre of dancehall," she said.
"It's a great year for me because, apart from my birthday, August 6 is Jamaica's Independence. We're celebrating 60 years of Independence and I am celebrating my own independence from my record label. I have been going back and forth with them for the past ten years so now that I am independent, I am celebrating it all."
She is also gearing up to release her second album, Emancipated, on August 19.