As the air becomes lighter and smiles grow brighter, it's clear that the holiday season is upon us. With the arrival of The Best Dressed Chicken Roasters, it's now officially time to savour the season and start planning your Christmas feast.

Oniel Cassanova, the driver who delivered the first order of Roasters to John R Wong Supermarket in Kingston, was thrilled to see the joy reflected on customers' faces upon seeing the birds — only available during the holidays — in store freezers. "It's amazing how these birds can bring so much happiness! People get excited as they know it means that Christmas is coming," he said.

The Roasters are perfect for those festive family feasts that Jamaicans love, as they are larger than the standard size of The Best Dressed Chicken that's available year-round. Raised with 'No Antibiotics Ever,' synonymous with the brand's commitment to quality and exceptional taste, Roasters will claim pride of place at tables this season, starting with local celebrations like Thanksgiving or the modern interpretation of the holiday marked by gratitude.

"Christmas is more than just a holiday; it's a cherished tradition of gathering around the table, sharing love, and creating lasting memories. At The Best Dressed Chicken, we're honoured to be part of this tradition, offering our best to make your moments together truly special," said Arielle Oliver, brand manager, The Best Dressed Chicken.