Power of the P
From left, Kathryn Silvera; Kaydene DeSilva, Cortia Bingham McKenzie; Zoe Arscott, and Natobia Shand share a light moment with Selena DeLeon during the launch of We Inspire Women's new product — Power of the P (Photo: Garfield Robinson)

FOUNDER and CEO of We Inspire Women Cortia Bingham McKenzie has launched another product to her women empowerment brand called Power of the P.

According to Bingham McKenzie, the concept behind Power of the P is the idea that women can use pilates coupled with powerful conversations for mental wellness and emotional healing.

"It's a focus on movement, self-care, soul care, and gratitude. We are using this to create a sisterhood through membership. So women will be able to sign up for these intimate events and bond through the Power of the P," she said.

Regarding the introduction of the wellness component, Bingham Mckenzie said, "We Inspire celebrates all aspects of a woman's journey, and wellness is a critical part of this journey. This year, for our seventh annual staging, we will feature wellness professionals, from health coaches to master aestheticians who can give women the tips and proven strategies to glow from the inside out."

Participants in the We Inspire Women launch of its new product Power of the P (Photo: Garfield Robinson)

Further, Bingham Mckenzie said Power of the P exclusively targets women who want to be the best versions of themselves through intentional actions and networking .

She said: "Going forward we will be creating a membership system, where women can be a part of an active tribe."

The event was launched at CoreFit Studios but will culminate with a We Inspire Women Wealth and Wellness brunch at the Jamiaca Pegasus Hotel in St Andrew on August 28. Tickets to the event can be purchased at caribtix.com/weinspirewomen

Director of Core Fitness Studios Selena DeLeon (right) assists Sonia Bertram Linton on a pilates machine (Photo: Garfield Robinson)
Selena DeLeon (centre), director of Core Fitness Studios, guides Zoe Arscott (right) and Cortia Bingham McKenzie through a pilates session. (Photo: Garfield Robinson)

Now you can read the Jamaica Observer ePaper anytime, anywhere. The Jamaica Observer ePaper is available to you at home or at work, and is the same edition as the printed copy available at https://bit.ly/epaper-login


  1. We welcome reader comments on the top stories of the day. Some comments may be republished on the website or in the newspaper; email addresses will not be published.
  2. Please understand that comments are moderated and it is not always possible to publish all that have been submitted. We will, however, try to publish comments that are representative of all received.
  3. We ask that comments are civil and free of libellous or hateful material. Also please stick to the topic under discussion.
  4. Please do not write in block capitals since this makes your comment hard to read.
  5. Please don't use the comments to advertise. However, our advertising department can be more than accommodating if emailed: advertising@jamaicaobserver.com.
  6. If readers wish to report offensive comments, suggest a correction or share a story then please email: community@jamaicaobserver.com.
  7. Lastly, read our Terms and Conditions and Privacy Policy