ST ANDREW, Jamaica – The dancehall music fraternity is mourning the sudden death of popular music video director, Tevin 'Lumba' Taylor, of Blacq Road Media Films. Taylor died suddenly on Sunday morning after falling sick only hours before.

"Right now, this is a big personal tragedy for me, this ah one of my favourite cousins, and to know say him just gone so, it hard to deal with me, mi not even call mi auntie yet because mi don't even know what I am going to say to her," dancehall artiste Miguel Wealthy, a cousin of the deceased, told OBSERVER ONLINE.

According to reports, Lumba had ordered chicken from a popular jerk chicken vendor in St Andrew. He reportedly fell sick hours later. He allegedly experienced diarrhoea and vomiting and was taken to the Kingston Public Hospital. The doctors made a referral for him to be transferred to the University Hospital of the West Indies (UHWI). Lumba reportedly suffered cardiac arrest while at the UHWI and died about 3:00 o’clock on Sunday morning.

"Mi really cut up, and this shake up a lot of artistes because he shot a lot of great videos for them," Miguel Wealthy said.

Lumba would have been 29 years old next month.

He shot videos for songs such as ‘Freaky Gal’, ‘Caution’ and ‘Bubble’, for Miguel Wealthy.

"This is a great loss for the music industry," Miguel Wealthy said.

Lumba also shot music videos for singles such as Nation Boss' Solidarity and Dream, ‘Pain’ for Silk Boss, ‘Love Shoot’ for Skillibeng, ‘Feel Secure’ by Kash, and ‘Garrison Above’ for Chronic Law.