KINGSTON, Jamaica — The Jamaica Observer's Take Style Out (TSO) got off to a great start on Thursday.
When OBSERVER ONLINE visited participating stores in the Half Way Tree area, it was noted by business owners and shoppers alike that sales were going great.
The first stop at Appliance trader's Limited (ATL) on Ivy Green Crescent saw people coming in at paced intervals to take advantage of sales of 5 per cent across the entire store and up to 63 per cent on selected items. One enthusiastic customer described his discount of $20,000 as epic.
“I bought a washer and dryer, the dryer was $82,000 when I first looked at it. It's now $62, 000, so that's why I came because that's a real deal”, he said.
In Half Way Tree, St Andrew, stores lining the constant Spring stretch such as Ammars, Lees Fifth Avenue and Payless all said that they have been reaping benefits from the TSO since opening.
Ammars reported discounts ranging from 15- 75 per cent across departments. They also partnered with Select Brands to provide complimentary cocktails to their valuable customers, who they describe as making the TSO experience very worthwhile.
One female customer who commented on the sale offerings said that the prices were so reasonable that she just couldn't refuse them.
“There goes the rice and sugar money she said," in referring to a basket of blouses and underwear that she was purchasing.
Payless reported that sales were slow but steady.
Nekeisha Critchlow, Country Manager for Payless Jamaica said that “it's been slow and steady, a little bit more busy. We're doing BOGO plus 20 so customers can buy one get 50 per cent off the second item plus get an additional 20 per cent,” she shared.
A tour of Manor Park, more specifically the plaza areas, saw less traffic of people flocking the stores to get in on the crazy deals being offered.
The stores along the stretch said that they were hoping for an increase in traffic by the end of the day.
“It's not as busy as previous years but we hope to see more people coming in by 10 o clock (which was the scheduled closing time)”, one store attendant said.
Other stores such as Flirt Boutique said that they have been getting really good sales since morning and they in turn have been offering 20 per cent off the entire store.
Store director, Jennifer Azan offered that “it's been quite good, I can't complain".
The general feeling from covering these areas was that sales were satisfactory. Store operators however were quite hopeful that sales will hit fever pitch levels going into the next couple of days of TSO.