A chocolate dream for the Stock ExchangeWednesday, March 21, 2018
KINGSTON, Jamaica — Michelle Smith, owner of Chocolate Dreams, widely regarded as Jamaica's premier chocolatier, has decided to sweeten up the Jamaica Stock Exchange (JSE).
At the Jamaica Observer's Food Award's pre-event dinner at the Spanish Court Hotel in New Kingston last night, Smith announced that she has restructured her board of directors and is developing a succession plan with the aim to list her company in the next 18 months.
“It's a lot of hard work getting ready for investors, and we are committed to getting it done. The JSE is how we are going to preserve the legacy of Chocolate Dreams for, not only my family, but my beloved country.”
Smith's story can be seen as one of easy success, but really it is one of determination and re-invention. The business model, which first started as a provider of chocolate, was part of Jamaica's first erotic store, Nice and Naughty.
Chocolate Dreams then focused on retail with three locations. Then the company developed relationships with the seven largest hotel chains in the Caribbean to supply turn down chocolates that the staff place on freshly made beds as guests check in.
Additionally, there is the relationship with the Appleton Rum Tour to supply specialty rum-flavoured chocolates.