Drink Trends of 2022, According to the Pros
Alexander Kong, commercial manager, spirits at Worthy Park Estates Jamaica Ltd
The Orange Wave, Sustainability, & Foodie Focus (Part 2)

Rick Anand, co-founder of Royal Jamaican Rums & Spirits

Wow, 2022! Who would have thought we would still be in the middle of a pandemic for this long? As with most things in life we've all had to learn and adapt to the reality of the 'new normal'. This also applies to the drinks industry, which has shifted from the hospitality service to be more home-focused. Not being able to socialise has encouraged people to become more creative in making their own beverages. Individuals are more aware of what goes into their drinks.

As a new start-up, RJ Rums & Spirits has a company mantra that is ingrained in our corporate culture:

Pivot…to change and alter the course of the business at a moment's notice based on consumer trends.

Our industry needs to keep up with ever-changing customer preferences and demands. In the quest for healthier lifestyles people are looking for lower sugar, more natural local ingredients, and less alcohol.

RJ Rums & Spirits recently launched a new sorrel beer with these key factors in mind. We strive to use natural local ingredients to maintain a lower carbon footprint. Our incredible tasting sorrel is sourced right here in Jamaica. Later this year we are poised to launch an innovative new pre-made cocktail with lower sugar, lighter alcohol and no preservatives that will be very unique in the ready-to-drink (RTD) cocktail category.

We've also realised that big shifts are upon us, notably the incredible growth for non-alcoholic alternatives to the traditional drink offerings. As a result, RJ Rums & Spirits will be launching the Caribbean's first hand-crafted soda line, with locally inspired natural flavours, no preservatives, and pure cane sugar. Interest in this Jamaican craft soda line has been very positive; as a result, we have just received our first export order.

This ever-changing environment drives our innovation, and inspires us to bring new products to market.

Find and follow me @raihndrops on Instagram, Facebook and Tik Tok. Let's lift your spirits!

Pietro Gramegna, marketing director at J Wray & Nephew Limited
Magnum Tonic Wine
Wraytastic
Campari Grapefruit
Monymusk Plantation Classic Gold (left) and Special Reserve
Stephen Claude Reid, brand manager, Chas E Ramson
Tosti Prosecco
Rick Anand, co-founder of Royal Jamaican Rums & Spirits
Dr Debbian Spence-Minott, chief marketing and business development officer
Raihn Sibblies
Raihn Sibblies

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