Corporate Jamaica backs #CrimeFreeChristmas campaignWednesday, November 30, 2016
A number of corporate entities have lined up behind a group of more than a dozen Jamaican artistes and musicians lending their collective voices to a musical campaign tagged #CrimeFreeChristmas, which starts today, to address the crime wave affecting the country.
They include beverage manufacturers Wisynco — through their brands Tru-Juice, Boom, Bigga and Wata — telecommunications firm FLOW, the Jamaica Biscuit Company, and roofing manufacturers Tropical Metal Products Ltd. Other companies include TVJ, Jamaica Observer, Innovative Signs Ltd, Hose Specialists & Accessories Ltd, Northern Caribbean University, and From Thought to Finish Ltd, who came on board without hesitation to make the project possible.
Each contributed towards the production of the campaign, which features the artistes performing songs of the Yuletide season with a heartfelt appeal denouncing the deadly trends.
William Mahfood, chairman of the Wisynco Group, took to his company’s social media pages with a video where he stated, "I am appealing to all Jamaicans to try to do anything possible to ensure that we have a truly crime-free and blessed Christmas."
Similarly, Garfield Sinclair, managing director of FLOW, shared in the sentiment saying, "I really appreciate the hard work being put out by the artistes and others involved in putting together this worthy venture. We need it to be crime-free for the entire year; but definitely, during this festive season, the season of Christ, we want peace."
John Mckinley, managing director of Tropical Metal Products, also echoed the sentiment, saying, "We all have a role to play in addressing this situation that has impacted directly on us as business people and so we are happy to give support".
The companies will be sharing the campaign material via their social media pages to help spread the word.
Spearheaded by industry guitarist and producer Lamont "Monty" Savory, the star-powered team includes vocal powerhouse Tessanne Chin, reggae artistes Tarrus Riley, who penned the theme song bearing the name of the campaign, Duane Stephenson, Protoje, Chronixx, Christopher Martin and DMajor, with dancehall favourites Busy Signal, Agent Sasco (Assassin), Konshens and Tifa also making vocal contributions to the effort. Outstanding gospel vocalistKevin Downswell completes the list of 12.
"As musicians and artistes, we can’t directly fight crime, but we can use our influence to help change hearts and minds. Our message is to encourage and inspire persons to do what they can in order to address the issue of crime in the society," Savory explained.
The campaign will debut today, with a new artiste being featured each day (excluding Sundays) over a 12-day period. The public is invited to share the campaign online using the approved hashtag (#CrimeFreeChristmas), as Savory hopes the campaign will go viral.
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