Tourism earns US$5.7 billion since reopening
BARTLETT...tourism is a key driver in the overall economic recovery for Jamaica and these numbers augur well for the economy, lives and livelihoods

After months of closure following the outbreak of the novel coronavirus pandemic, the tourism sector said it has, to date, raked in over US$5.7 billion in earnings since reopening its borders in June 2020.

According to recent data, over five million tourists have visited the island during the same period stemming from increased stopover and cruise passenger arrivals. This adds to the country's strong recovery, which, up to June of this year, saw arrivals of over 224,000 ā€” 2,000 more than that of the pre-pandemic period.

Tourism Minister Edmund Bartlett, speaking on the progress of the sector at the annual Caribbean Hotel and Tourism Association's Travel Marketplace event, now underway in San Juan, Puerto Rico, said he is happy that robust recovery continues to take place locally, despite a continuation of pandemic-induced challenges, flight cancellations, and supply chain disruptions.

"These phenomenal earnings and arrival figures are truly a testament to the hard work of my ministry, its public bodies, and our many stakeholders and partners. Through our thought leadership, Jamaica was able to reopen its borders at the height of the pandemic and remain open to allow visitors to travel to the island safely and seamlessly," Bartlett said.

The minister ā€” who is scheduled to participate in discussions around intra-Caribbean air connectivity, multi-destination marketing, and public policies for labour and employment, among other industry business matters during his trip to Puerto Rico ā€” touted tourism as an engine of growth for the local economy.

"Tourism is a key driver in the overall economic recovery for Jamaica, and these numbers augur well for the economy, lives, and livelihoods. To have already earned US$5.7 billion is huge, given the major fallout from the pandemic," he stated.

With the country being among the first to reopen its borders following months of downturn for the industry, innovative approaches, such as the buildout of a resilient corridor, which encompassed a majority of the island's tourism regions, and providing opportunities for a safe destination experience during the pandemic were credited for tourism's success.

According to Director of Tourism Donovan White, the numbers validate the hard work of the local industry and the tourism ministry, returning favourable success from a number of ideas and innovation.

"We will continue our efforts to recover stronger as we work to surpass our 2019 achievements," he said.

Tourists enjoying water activities at a Beaches resort

Now you can read the Jamaica Observer ePaper anytime, anywhere. The Jamaica Observer ePaper is available to you at home or at work, and is the same edition as the printed copy available at https://bit.ly/epaper-login

HOUSE RULES

  1. We welcome reader comments on the top stories of the day. Some comments may be republished on the website or in the newspaper; email addresses will not be published.
  2. Please understand that comments are moderated and it is not always possible to publish all that have been submitted. We will, however, try to publish comments that are representative of all received.
  3. We ask that comments are civil and free of libellous or hateful material. Also please stick to the topic under discussion.
  4. Please do not write in block capitals since this makes your comment hard to read.
  5. Please don't use the comments to advertise. However, our advertising department can be more than accommodating if emailed: advertising@jamaicaobserver.com.
  6. If readers wish to report offensive comments, suggest a correction or share a story then please email: community@jamaicaobserver.com.
  7. Lastly, read our Terms and Conditions and Privacy Policy