The media launch for the Eternal Fathers Awards (EFAs) was held Thursday last at the Audi Showroom on Oxford Road. The awards, founded in 2022 by television presenter Anna Smith, is an annual gala event that seeks to change the generally negative narrative around Jamaican fathers by highlighting stories of the best examples of male parenting in Jamaica.
"Father's Day is often seen as a normal day, and most times the men in our lives who make sacrifices are often not highlighted or appreciated... There are a lot of fathers who do right by their families. We look forward to speaking publicly about men in a positive way," Smith said at the launch.
The launch event included the unveiling of a life-size version of the AabÃ© ('father' in Swahili) trophy that will be presented to the fathers of the year, and wrapped with a buzzing after-party.
Reggae singer Duane Stephenson provided entertainment, while Alhambra Inn and Old Tavern took care of refreshments.
The awards show and gala event is set to take place on Father's Day, Sunday, June 18, 2023, at The AC Kingston Hotel. Presenting sponsors are Audi Jamaica, Red Stripe, Jamaica Stock Exchange, Simply Secure, Massy, Caribbean Airlines, Bluedot Insights, Roast by Bresheh, among others.
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(Photos: Karl Mclarty)
Eternal Fathers Awards (EFA) conceptualiser Anna Smith (centre) shared the frame with judges (from left) Superintendent of Police Garfield "Bucka" Taylor; Children's Advocate Diahann Gordon Harrison; Larren Peart, CEO of Bluedot Insights; Debbie Bissoon, media and events entrepreneur; and Press Association of Jamaica Young Journalist of the Year awardee Romardo Lyons of the Jamaica Observer. Karl Mclarty
Damien Kerr, general manager at ATL Automotive, and sales manager at Audi Jamaica Jodi Jones Mendez paused for a snap with the Audi e-tron. Karl Mclarty
Sandra Samuels (centre), CEO of Totally Male, faced the Page 2 lensman with EFA conceptualiser Anna Smith (left), and Member of Parliament for St Catherine Eastern Denise Daley. Karl Mclarty
Cristina Edwards, policy analyst at the Ministry of Health, was stylish in an H&M shirt, Zara skirt,and Forever 21 sandals.Karl Mclarty
The Bresheh team of co-founder and CEO Randy Makk; Danielle Hall (left), executive assistant; and Jasmine Aslan, brand and business development manager, showed off their bags to the shutterbug. Karl Mclarty
Entertainer Mr G, who donned a full Gucci 'fit, was also present at the media launch. Karl Mclarty
Marine biologist Kayla Blake rocked a printed bodycon dress from Kara New York for the event. Karl Mclarty
Duane Stephenson feted the audience with a few of his classics. Karl Mclarty