The promise of live performances by dancehall icon Bounty Killer and his superstar friends was enough for roughly 5,000 fans to brave the inclement weather and converge at Digicel’s Ocean Boulevard HQ for the artiste’s 50th birthday celebration: It’s a Party. Even those unable to attend got in on the action as the company’s live-streaming platforms topped over 500,000 views, with fans from around the world joining the party virtually.
Those on the ground were in for a treat as Digicel delivered a shindig worthy of the veteran artiste’s stature. “This is a big celebration... a big congratulation, this is one of the hugest collaborations between Bounty Killer and Digicelllll,” was how Miss Ivy’s last son kicked off his address to the large crowd. He lauded the telecom giant for allowing fans to party with him free of cost, before performing Talk To Dem.
The June 12 event signalled the beginning of the Digicel Summer Party Series and was the perfect opportunity for the company to launch the “Golden Sim” promotion, a chance for prepaid and postpaid customers to win weekly cash prizes of a minimum of J$1,000,000 if their unique sim card number is randomly selected.
Plus, just in from Florence, Italy, Saint International models Romaine Dixon, Jonny B, Lawrence, Aakesh Henderson and new face Ronaldo James ripped the Wales Bonner spring 2023 runway at the Pitti Immagine Uomo fashion shows.
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