LIME Pre-Champs build-up to provide over $3m for participating schoolsTuesday, February 17, 2015
AS preparations for the region's largest secondary school athletics festival get into high gear, telecommunications firm LIME is once again answering a call for support. The company will be providing financial assistance of over $3 million to schools through various initiatives it has planned ahead of the annual ISSA GraceKennedy Boys' and Girls' Athletics Championships scheduled for March 24-28.
"Having been on board for several years, we are aware of the many challenges that schools face in getting athletes ready for Champs each year. Their expenses include meals and nutrition, transportation, boarding and the like, which often are not included in its regular administrative funding. Through the donations we will be making over the period, we hope to offer well-needed support which will ultimately improve the quality of the performances at the Games," said Stephen Miller, LIME sponsorship and events manager.
Many schools indicate that the cost of preparing teams for the prestigious Games is burdensome on school coffers. The ongoing programme will assist with expenses directly associated with participation in the highly anticipated and competitive meet.
The first segment of the programme was launched at the Hydel Group of Schools last Friday.
LIME staged the first in its series of 'Journey to Champs' pep rallies which saw the school receiving a cheque for $100,000 and a high energy injection of performances and giveaways. Intended to spark a school spirit and friendly rivalry leading into the annual four-day meet, LIME has selected six high schools for the series. The others include Calabar High, Edwin Allen High, Kingston College, Jamaica College and St Jago High.
Excited about this year's plans, Miller said that as the official telecommunications provider powering the most prestigious high school athletics meet in this hemisphere, the company saw it fitting to begin preparations for the 2015 Games with a bang. He further disclosed plans for an upcoming parish-based initiative that will allow fans, alumni and general supporters to win cash for the secondary school of their choice.
Details on the company's main initiative for struggling schools will be announced at the launch of the Games next month.
"We are certain that this year's event will be even more impressive than the last and as such we have also upped the ante, not only through the execution of our sponsorship of Champs, but also now with the support that we are offering to the participants," he explained.
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