Recycling Partners of Jamaica (RPJ) and Jamaica’s top female 800m athlete Natoya Goule-Topping on Wednesday announced an initial one-year partnership where the athlete will serve as a brand ambassador for the nation’s top recycling organisation.
Goule-Topping becomes the first athlete and only the second brand ambassador after recording artiste “Agent Sasco” to be the face of the organisation.
Goule-Topping remarked that it was special moment for her to be announced as the new brand ambassador of the RPJ.
“Thank you for making this a special day for me. I am thrilled and I am honoured to be able to be a part of Recycling Partners of Jamaica.”
Candice Ming, the marketing and public relations manager at the RPJ, said that following on the successful partnership with the Jamaica Athletics Administrative Association (JAAA) at the Carifta Games in Kingston recently, it was an easy decision to continue to expand their reach through the sport of track and field.
“We have been at sporting events. We partnered with the Carifta Games earlier this year for the collection of plastics bottles and we are expanding this initiative off the success of the Carifta Games, including the National Championships this weekend.”
Ming promised that her organisation would be doing even more, particularly through their new track and field ambassador.
“As we move further into the field of sports, you will be seeing a lot more of us particularly through Natoya and her efforts,” she explained.
Chairman of RPJ Dr Damien King believes that it is time for the country to regarded in the same manner in environmental awareness, as it is in track and field.
“Jamaica is world famous for our athletic prowess. Anywhere you go in the world people know Jamaica for its gold medals. Our proudest moments as a nation, if you ask people, has to do with what we have achieved in track and field.
“We want Jamaica to be known just as well for environmental management. We want all Jamaicans, and the entire rest of the world to know that Jamaica is serious about having a clean and inviting, beautiful environment.”
He believes that the synergy between his organisation and Goule-Topping is a match made in heaven.
“It is natural that our ambitions to be number one the track and number one in environmental management come together, so it is an extremely proud moment for us and for the ambitions that we have as an organisation and as a country, to be able to partner with the brilliant and amazing Natoya Goule as we go forward with this effort.”
Goule-Topping expressed her delight at the partnership which she believes be redound to the benefit to other athletes and the environment as well.
“It is a great pleasure for me to be partnering with Recycling Partners of Jamaica because us athletes always use our water bottles whenever we go to track meets and we always need to dispose of them.
“It is great to know that Recycling Partners are partnering with us for the National Championships, they have created this space for us to be able to dispose of our bottles without littering the environment.”
She promised to play her part in achieving the overall objectives of the organisation.
— Dwayne Richards