JFF, Umbro sign US$4-million kit dealFriday, December 15, 2017
The Jamaica Football Federation (JFF) and the England-based sportwear manufacturer Umbro have signed a US$4-million (approximately J$500 million) kit sponsorship deal, it was announced yesterday.
The new agreement, which begins next year and will run for four years, will see the brand outfitting Jamaica's men's and women's teams. The kits, according to word out of the JFF, will be worn for the first time as the senior Reggae Boyz begin their build-up to their qualification campaign for the 2022 World Cup.
Although the finer details of the new arrangement were not readily available last evening, JFF President Michael Ricketts, who was in Panama for the signing, said players from the Red Stripe Premier League will benefit outside of the national incentive portion of the deal.
“One player from each Premier League Club is to be sponsored by Umbro,” he said. Ricketts pointed out that parts of the agreement could see “incremental increases annually” in an incentive and performance-based scheme.
“I am very positive that this will be a mutually beneficial partnership (as) Umbro is a famous name in football around the world and we are looking forward to revealing the new kits to our fans. We are looking for positive things from our national teams, and this will be an excellent start,” noted Ricketts.
In a release from the JFF last night, Umbro's Managing Director Anthony Little said he was happy with the new addition to their portfolio of clients.
“We're very pleased to have added the Jamaican national team to our roster of clubs around the world. The team has a unique culture that fits perfectly with Umbro's values and, combined with our unparalleled kit design and footballing insight, should make a fantastic partnership,” he was quoted as saying.
Umbro supplies kits to national teams Peru and Serbia, both of whom have booked their spots to next summer's FIFA World Cup in Russia. Umbro also has deals with CONCACAF's Canada, El Salvador and Guatemala.
At the club level, Umbro outfits English Premier League clubs AFC Bournemouth, Everton FC, West Ham United, and PSV Eindhoven of the Netherlands..
In 2015, Jamaica signed what was thought to be a lucrative deal with their last kit provider, the Dubai-based Romai Sportswear, a relative newcomer to the playing field.
That deal, a four-year contract, which was valued at US$4.8 million (approx J$670 million) did not mature as both parties separated from the arrangement by mutual consent recently.
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