Entertainers urged to foster emotional connection with fans in digital age

From records to CDs to MP3s and now digital streaming, the music industry is ever-evolving, forcing artistes to have to pivot with each era. However, while a lot has changed, the need for entertainers to foster an emotional connection with their core fan base has remained constant across generations, according to industry insiders. “People stream a lot of music but it doesn’t feel the same to me. It’s not the same as someone picking up your physical album and asking you to sign the product ...