Business

JNBS aims to cement links with realtors

Sunday, September 30, 2012    

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JAMAICA National Building Society (JNBS) recently aimed to reinforce partnerships with realtors at four of its mortgage centres across the island.

The firm’s mortgage sales team hosted networking sessions with realtors at the locations — in Ocho Rios, Montego Bay, Mandeville, and Kingston — through an initiative dubbed “‘An Afternoon of Tea”.

JNBS said it was creating an awareness of its mortgage centres and mortgage product offerings against the background of an increase in the number of housing developments in these areas.

“The ‘Afternoon of Tea’ is a networking event, where we come together in a relaxed environment and talk about the market, our mortgage offerings and initiatives implemented,” said Tiffany Gordon, senior manager, mortgage sales at JNBS.

“Our mobile loan officers who serve these communities also seized the opportunity to have “one-on-one” discussions with these key players in the market,” she added.

Gordon said JNBS received a lot of feedback from realtors, whose recommendations will seriously be taken under consideration.

The JNBS’ Mortgage Sales Unit also used the forums to remind the real estate professionals about the Realtors Referral Programme, which is a promotion encouraging real estate professionals to refer persons who are interested in purchasing a property.

The promotion, which runs from May 14, 2012 to June 13, 2013, will see realtors being given the opportunity to win a brand new 2012 Volkswagon polo; weekend for two at Secrets Resort and Spa and an Apple I Pad 3, said the unit.

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