Digicel Green Room makes the connection

BY CECELIA LIVINGSTON-Campbell Observer staff reporter livingstonc@jamaicaobserver.com

Monday, July 23, 2012 | 3:04 PM    

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MONTEGO BAY, Jamaica —PATRONS at the just concluded Reggae Sumfest held at the Catherine Hall Entertainment Complex had more than the stage to hold their attention.

Among the many other attractions was the Digicel Green Room where they took part in the ultimate 'mobile experience'.

In the Green Room patrons were invited have either a picture or video made.

After being photographed in front of the green screen, images of visitors are imposed on Olympic scenes with either Usain Bolt or Shelly-Ann Fraser-Pryce; or included in a video clip with Nomadzz.

The content is to be distributed via social media (Facebook, BBM, Twitter). Participants will also receive a link to their mobile devices to download their personalised content. 

According to Sabrina Webster, Friday night saw Digicel taking and superimposing over 100 photos.

"Once the photo is taken we text a download link to their cell phones so they can store it, share it with their friends or just post it to their FB profile."

Webster says is that the mobile experience will continue after the curtains come down on the 20th staging of Reggae Sumfest.

“We will continue to send out links and we are inviting them to add our BB pin so we can reach out even more.”



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