WESTERN BUREAU – The management of the all-inclusive Superclubs resorts has undertaken a multi-million dollar upgrading exercise at its 22-acre flagship property in Negril, Hedonism II.

The upgrading works at the 28 year-old property, formerly the Negril Beach Village, were begun three months ago and are to be completed within another two or so weeks, according to Zein Nakash, the Superclubs’ vice-president for marketing.

“We constantly upgrade and improve our products. We always reinvest into our product. It is just part of our normal course of business,” Nakash told the Observer.

The upgrading efforts target the property’s 280 bedrooms and bathrooms. Softer furnishings, drapes and bedspreads have been added to the bedrooms while bathrooms have been fitted with new stylings.

Already, over 100 bedrooms and bathrooms have been refurbished.

Hedonism II opened its doors in 1976, heralding the first-ever all-inclusive hotel property in Jamaica. Over the two decades since then, the property, which has served as the flagship for the other seven properties that now form part of the Superclubs chain of resorts, has attracted thousands of visitors.

“Its hedonistic approach to carefree vacations continues to create waves in the global travel business,” a release from the Superclubs chain said, adding that the property attracted repeat guests amounting to over a third of its annual business.