PETER Webley, publisher of the South Florida monthly newspaper, Caribbean Today, is the 2006 recipient of the Caribbean Peer Awards Lifetime Achievement Award.

Webley is among four awardees – all Caribbean nationals – being honoured for their sterling contribution to the growth and ongoing development of Caribbean media in the areas of sales, marketing and advertising.

The other awardees include Ken Gordon of Trinidad and Tobago, Lester Spaulding and Neville Blythe, both well-known Jamaican media personnel.

They were selected from a list of 10 Caribbean nationals by the Peer Awards Foundation of AKM Communications.

The foundation was established in 1998 by AKM Communications to recognise Jamaican media personnel in the areas of marketing, advertising and sales. This year, the programme was developed to include the Caribbean media community.

The awards presentation will be held on Thursday, at the Pegasus Hotel in Kingston, at the close of the Caribbean Media Conference and Exposition.

Described as one of the pioneers of Caribbean news in South Florida, Webley launched the Caribbean monthly newspaper in December 1989.

With a distribution of almost 40,000, circulation has grown outside the region to include Atlanta, Chicago, and other communities in Connecticut, New Jersey and New York, as well as some of the Caribbean islands.

The paper is free to the public and covers news, features, entertainment and sports, especially matters related to the Caribbean community. Earlier this year, the paper developed a website to include online readers.

“Readers of Caribbean Today would also note a refreshingly positive portrayal of minorities,” the publisher told JIS News.

A recent audit conducted by the City of Miami Metro Communications Department indicated that among 72 publications, Caribbean Today ranked sixth overall, and first among the black population in this region.

A recipient of several awards over the years, Webley was inducted in May last year into the Miami Hall of Fame for his outstanding contribution in the area of journalism.

Other outstanding awards for business development and community contribution include the United Coalition of Minority Business Enterprises 2003, the Minority Enterprise Development (MED Week) Award 2003, and the Broward Black Elected Officials’ Business Leader Award 2006.

He has also received other awards from several schools in the South Florida community, where he continues to work with students on many educational projects.

Webley is also a founding member of the Florida-based Jamaica USA Chamber of Commerce (JAUSACC) and the Kendal South Dade chapter of the Kiwanis Club.

The publisher told JIS News that Caribbean Today was a thriving news magazine that has contributed greatly to raising the positive profile of South Florida’s Caribbean community.