Adding to their existing product line, Tru-Juice’s Soursop Juice hit supermarket shelves two weeks ago. The response? “Don’t have hand to sell it!” marketing manager Danielle Terrelonge told Thursday Life, explaining the extremely high demand for the new juice. Terrelonge says that while Tru-Juice has always looked to sell products with flavours that are indigenous to Jamaica, they also listen to their consumers. “People have often asked for more Jamaican flavours and we want to provide for our customers.”

With an authentic taste that uses locally produced soursops and limes, Tru-Juice continues to contribute to agro-processing and local farms, helping to benefit the local economy. “We try to source all our flavours locally,” Terrelonge says. This is especially important for their Jamaican classical juices like cherry, Otaheite apple, sorrel and now soursop. Terrelonge insists that this is what gives it its truly authentic taste.

Slated not only as a refreshing drink, but a health one, soursop juice is believed to be packed with vitamins, minerals, a treatment for obesity, heart and kidney ailments, and even an aphrodisiac.