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News
July 4, 2007

Appleton named to Drinks International’s Millionaires Club

Appleton Estate Jamaica Rum was again named to Drinks International’s Millionaires Club list in its Millionaires 2007 edition.

The list comprises spirit brands that have achieved actual sales of at least one million standard cases per year and is the only listing of its kind published in the world. Appleton Estate Jamaica Rum was the only international rum brand included in the list that is not owned by a major multinational company.

David McConnell, managing director of Global Marketing for J Wray & Nephew Limited, the brand owner for Appleton Estate Jamaica Rum, notes that the brand is thrilled to be a member of this elite club of international spirits brands. “We are very proud that Appleton has once again been included in Drinks International’s Millionaires Club. Annual sales of one million cases in a number of markets is the industry benchmark that a brand has achieved major international status and we are thrilled that Appleton has the honour of being Jamaica’s first, and to date only, international spirits brand.

“Appleton is also the only international rum brand included in the list that is not owned by a major multinational company and we achieved this position through the combined efforts of our team in Jamaica and around the world, our international distributor partners as well as all of our Appleton ambassadors. I would like to thank everyone for their continued support and hard work as we build Appleton into the world’s number one premium aged rum.”

In its Millionaires 2007 edition Drinks International notes in its commentary on rum, “Jamaica’s Appleton, from Wray & Nephew, continues its steady ascent with its range of premium aged rums targeting style bars and discerning individuals.” The Millionaires Club 2007 data was compiled by PASH Beverage Research using actual case sales for 2006.

The brands that make up the Appleton Estate Jamaica Rum range include the flagship brand, Appleton Estate V/X Jamaica Rum, the super premium Appleton Estate Reserve Jamaica Rum, the ultra premium Appleton Estate Extra 12-Year-Old Jamaica Rum, and the luxury rums, Appleton Estate Master Blenders’ Legacy and Appleton Estate 21-Year-Old Jamaica Rum. The brands that make up the Appleton Jamaica Rum range include Appleton Special Jamaica Rum and Appleton Genesis.

The Appleton Estate Jamaica Rum range, which is produced exclusively on the Appleton Estate, is Jamaica’s leading premium rum and is available in 50 countries around the world. The brands that make up the Appleton Estate Jamaica Rum range have been awarded over 20 gold medals and trophies in international competitions and Appleton Estate Extra Jamaica Rum was named a World Champion Rum by the World Spirits Championship and Appleton Estate Reserve Jamaica Rum was awarded the trophy for the Best Rum Worldwide by the International Wine and Spirit Competition.

The Appleton Estate Jamaica Rum brand was named the 2005 Brand Champion of the Rum Category by Wine and Spirit International; a 2005 Elite Brand by the International Wine and Spirit Record (IWSR) and was named to the IWSR’s Top 100 Spirit Brands list in 2006. It was also named to Adams’ Elite Fast Track Brand list in 2005 and 2006; to Drinks International’s DI Dozen list in 2005, and has been included in Drinks International’s annual “Millionaires Club” for international brands that have achieved global sales of 1,000,000 or more since 2003.

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