Freddie McGregor’s fans are in for a treat Sunday, when the reggae icon, fresh from performing at America’s Superbowl, will appear Live at Studio 38 at the Pulse Centre in New Kingston. McGregor’s Valentine’s performance marks the third in Studio 38’s live concert series after great performances by John Holt and Ken Boothe. Holt gave a two-our tour de force and Ken Boothe delivered for more than an hour and a half.

McGregor, like Holt and Boothe, will be backed by one of Jamaica’s most durable bands, Lloyd Parks and We The People.

Freddie McGregor is one of reggae’s most durable and soulful singers, with an incredibly steady career that started all the way back in the ’60s, when he was just seven years old. Since then, he’s spanned nearly every stylistic shift in Jamaican music, from ska and rocksteady to Rastafarian roots reggae to lovers rock (his particular specialty) to dabblings in dancehall, ragga, and dub.

Not just a singer, he wrote some of his own material, and grew into an accomplished producer as well. McGregor’s heyday was the early ’80s, when he released several high-quality albums and reached the peak of his popularity in Jamaica and England. However, he remained a strong presence on the reggae scene well into the new millennium.