Digicel last week announced the launch of its ‘Green’ essay competition on Facebook to target Jamaicans of all ages. Launched under the theme “What role do I play in creating a ‘Greener’ Jamaica”, Digicel Facebook fans are asked to submit a 1000 word essay that details how they can help to support a more environmentally-friendly Jamaica.

Dove-tailing off the wider poster and essay competition that was recently announced by the Environmental Foundation of Jamaica (EFJ) and of which Digicel is also a sponsor, the Digicel Facebook Green Competition will give its customers a chance to express their passion about preserving the environment.

Participants in the competition stand a chance to win a grand prize of JA$30,000 and a Coral 150 – a solar panel cell phone that the company introduced last year. Second and third place winners will get cash prizes of JA$15,000 and JA$10,000 and a Coral 150.

Since November 2009, Digicel has taken the lead on embracing the social networking media as an innovative way to continue to deliver the Best Value and Best Service to its customers. Today, with over 168,000 fans, Digicel has one of the largest corporate Facebook fan base in Jamaica and the Caribbean.

Digicel Facebook fans can submit their essays to digiceljamaicafan@digicelgroup.com on or before the 31, May 2010. Winners from the competition will be announced on Tuesday, June 15th on Facebook.