Digicel has signed on as the official telecommunications sponsor for Reggae Sumfest for the 10th consecutive year. In what is gearing up to be a truly exciting season, Digicel has promised to deliver “superior value and amazing offers” to its over two million customers and Sumfest patrons, a release from the company said.

“Reggae Sumfest is a staple in Jamaican entertainment and Digicel is excited about our 10th year of partnership with what is truly the greatest reggae show on earth and this is a testament to Digicel’s commitment to supporting our culture and our heritage,” commented Shelly-Ann Curran, senior sponsorship manager at Digicel, about their involvement.

Reggae Sumfest 2010 will take place from July 18 through 24 in Catherine Hall, Montego Bay and organisers have already confirmed some of the most talented local and international artistes to be on its line-up.

“Last year Digicel brought Divas of Dancehall campaign to Sumfest patrons, which was a huge success. This year will definitely be bigger and better,” Curran continued.

When asked what Sumfest patrons can expect from Digicel this year, Curran shared that cellphone manufacturer and innovator Motorola is on board with them this year and will be an integral part of the company’s marketing campaign around Sumfest.

“We can’t let the cat out of the bag just yet, but what I will say is that it will be explosive, it will be everything that an energetic, hip, and cutting-edge-out-of-the-box brand like Digicel could conceive, and something that we will deliver with Motorola,” Curran said.

Among the acts confirmed for this year’s Reggae Sumfest are Chris Brown, Shaggy, Beenie Man, Tarrus Riley, Queen Ifrica, Jah Cure, Elephant Man, I-Octane, Konshens, Stacious, Chino, Tessanne Chin, Gramps Morgan and Tifa.