RED Stripe, ‘the world’s coolest beer company’, will be adding even more flavour to this year’s staging of the greatest reggae show, Reggae Sumfest. The company will be bringing internationally renowned pop sensations, Usher and Chris Brown to the event for the first time in its history.

Over the years Red Stripe has been known for hosting and partnering with some of the most premier events on the entertainment calendar. The company has also been responsible for contracting some of the major artistes in the entertainment industry including 50 Cent, Mary J Blige, Missy Elliott, among others.

This year, Red Stripe, will enhance the already star-studded line-up with five-star performers. In addition to Usher and Chris Brown, Shaggy, Voice Mail and Etana, will also be Red Stripe artistes.

According to Safia Cooper, brand manager for Red Stripe, the company is elated to be back on board with Sumfest, as there is an undeniable synergy between the two brands.

“This pairing of a national festival with the national beer is just natural. We have enjoyed amazing times with Sumfest over the years and intend to add special sparks to the event this year with the inclusion of our five star performers,” Cooper said.

“Red Stripe has aligned with the hottest artistes, both internationally and locally. Shaggy is mega superstar and Grammy award winner; Usher is a multitalented accomplished singer and songwriter; Chris Brown has been making his stamp on the entertainment scene, Etana, known as the ‘strong one’, is a force to be reckoned with her powerful lyrics, while Voicemail is one of the best dance and music groups to have ever come out of Jamaica. With all these artistes, we find that we have a bond, all are strong, bold and impactful, just like Red Stripe,” she explained.

Festival organisers are happy that Red Stripe is on board and appreciate the additional infusion of great talent and entertainment that the company brings.

Reggae Sumfest will run from July 18 to July 24 in Montego Bay, Jamaica.