AS of September the ATL Automotive Division will become the authorised representative for the prestigious, world-renowned Jaguar and Land Rover brands in Jamaica, replacing Kingston Industrial Garage (KIG).

The ATL Group, yesterday, announced its acquisition of the top luxury automobile brands, including the iconic Range Rover, which will join the group’s recent Audi and Volkswagen dealership.

“We are absolutely delighted to be appointed exclusive dealers for the premium British brands, Jaguar Land and Rover,” Adam Stewart, deputy chairman of the ATL Group, declared yesterday.

“This step further cements our commitment to the future of Jamaica’s automotive sector. We have wonderful plans for Jaguar and Land Rover at our locations in Kingston and Montego Bay which are set to take motoring in this country to a whole new level,” Stewart added.

The brands now become part of the recently established luxury brand dealership, ATL Autohaus, at Oxford Road in Kingston and its Montego Bay branch, due to open on August 15.

ATL Autohaus offers leading German brands Audi and Volkswagen and the long-established and award-winning Honda distributorship, ATL Motors.

“Our Group’s automotive division has a foundation, culture and reputation rooted in superior service; a commitment on which we have consistently delivered with the Honda brand,” Stewart noted.

“We have been voted the best agency by Honda themselves two years in a row. This is a truly exciting time to be a motorist,” he added.

According to Stewart, the group’s recent acquisition of the top German brands Volkswagen and Audi, under ATL Autohaus, was a perfect fit which is being complemented with the world’s leading SUVs in Land Rover and the legendary Jaguar brand.

Jaguar LandRover, the umbrella company for both brands, is an organisation established around two great British luxury brands that design, engineer and manufacture in the UK, which today forms part of Tata Motors, India’s largest automobile company.

Simon Elliott, regional sales development manager for Jaguar and Land Rover in the Caribbean, yesterday thanked former dealers KIG while saying he now looked to the future.

He contended that proposals for the brands in Jamaica, along with future products including the recently announced Range Rover Evoque, heralded “a bright new dawn as markets across the Caribbean recover from a difficult time economically”.

“In appointing ATL Automotive as the brand custodians for Jaguar and Land Rover in Jamaica, we launch a bright new chapter in terms of representation in the Caribbean,” said Elliott.

“Distributor and dealership representation, operational and corporate image standards are ever-increasing and we believe that we have made the right choice in a future partner in terms of representing the brands to the Jamaican public,” he added.

“At this time we must also reflect on the dedication over past years of KIG and John Crook for their stewardship of the Jaguar and Land Rover brand in Jamaica,” Elliot remarked.